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Our Process

We work from the free spirit of the people in the communities we work with.

Yano believes that....

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Start with Happiness

We work from a foundation of happiness, because we believe that the joy of the maker is reflected in their creations.

  • Collaborating with communities is not about charity, but about creating happiness through meaningful work.

  • Our artisans take pride in their craftsmanship and receive fair compensation.

  • The working environment is filled with dedication and positive energy.

At YANO, we don’t confine design to fashion alone — we see it as a space for free spirit.

  • We create opportunities for artisans to express their identities through embroidery and unique techniques.

  • Blending culture, craftsmanship, and contemporary design.

  • We don’t chase trends — we create timeless and meaningful style.

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Free Spirit

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Fashion with Value

We don’t sell clothes to make people feel sorry for communities — we make fashion
a space for value and transformation.

  • Every design must be beautiful, distinctive, and truly marketable.

  • Customers buy our pieces because they fall in love with the design — not out of pity for the artisans.

  • At YANO, we create clothing with stories and meaning — pieces that wearers are proud to be part of.

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Impact

Impacts that create change

We measure YANO's success not just by sales, but by the impact we make on people and society.

  • Craftsmen are given new opportunities to use their skills to generate a steady income.

  • Traditional crafts are not lost, but have been developed to live in the present era.

  • Our clothes are a conversation that connects the past, present and future.

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