Our Impact
YANO Handicraft is not just a clothing brand, but a driving force for people, communities and handicraft culture.
We do not create opportunities out of pity, but from our real potential and the belief that...
Thai handicrafts should have a place in today's world.
1. Change 'labor' to 'creators'.
Instead of hiring cheap labor, we elevate craftsmen into 'maker' workers who can take pride in what they do.
✅ Give opportunities to groups of people that society overlooks, such as housewives.
Elderly, former prisoners
✅ Make them see their potential through creating meaningful work.
✅ Provide fair wages so that they can be self-reliant sustainably.
2. Preserve and develop Thai handicrafts.
We are bringing 'craftsmanship' to life in the modern world.
✅ Combining old techniques with modern designs such as hand embroidery and high-resolution pintuck.
✅ Provide knowledge and training to develop the skills of craftsmen to the next level.
✅ Create a new market for handicrafts that were once overlooked, turning them into valuable products.
3. Promote meaningful fashion
We make clothes not just 'apparel' but a medium for stories and transformation.
✅ Our customers buy clothes because they love the design, not because they feel sorry for the craftsmanship.
✅ Each product has a story and origin, connecting producers and consumers.
✅ Customer purchases = supporting craftsmen and preserving cultural heritage.
4. Create a sustainable community economy.
We are not just paying wages, we are creating a 'creative economy' that spreads opportunities to communities.
✅ Promote craftsmen to work from home, no need to leave their families to go to the big city.
✅ Create a 'produce only what is needed' (Slow Fashion) system to reduce waste and waste.
✅ Some of the income is returned to develop training and skill development projects for craftsmen.
5. Inspire change in the fashion industry
We want fashion to be more than just 'beautiful', but also respectful of people and the environment.
✅ Encourage consumers to look beyond the price tag and see the process and value of the work.
✅ Be an example for other brands to turn to fair and sustainable models.
✅ Change the idea that 'Thai handicrafts = cheap' to be
'Thai craftsmanship = world-class quality'